Put Your Content to Work Long After You Hit “Stop Recording”

  A webinar’s real success is measured by more than just attendance. In a previous post, we talked about promoting your accounting firm’s webinar, attracting leads, and converting your audience with continued marketing outreach. Even if you experience some attrition in live attendance (everyone does), you will accomplish a meaningful boost in awareness for your…

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5 Steps to Successfully Promote Your Firm’s Webinar

  You’ve done the hard work of designing and planning a virtual event. You are likely featuring thought leadership or other great content that highlights your firm’s knowledge and people. Now, it’s time to shift the energy you’ve put into planning and focus on how you are going to get the word out! While you’re…

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An Accounting Firm Webinar Is the Ideal Podium for Your SME

As an advisor, you know you have good content and an audience hungry for your information. But you also have a hurdle: finding a new way to “get in front of” your audience. With person-to-person meetings largely in the rearview, many businesses and professionals have turned to online delivery platforms to educate, inform, and build…

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