Put Your Content to Work Long After You Hit “Stop Recording”

  A webinar’s real success is measured by more than just attendance. In a previous post, we talked about promoting your accounting firm’s webinar, attracting leads, and converting your audience with continued marketing outreach. Even if you experience some attrition in live attendance (everyone does), you will accomplish a meaningful boost in awareness for your…

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5 Steps to Successfully Promote Your Firm’s Webinar

  You’ve done the hard work of designing and planning a virtual event. You are likely featuring thought leadership or other great content that highlights your firm’s knowledge and people. Now, it’s time to shift the energy you’ve put into planning and focus on how you are going to get the word out! While you’re…

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CPA Firms’ Growth Outlook Amid COVID-19

  For CPA firms, growth over the past several years has averaged a 7% increase per year across the board, with high-growth firms often seeing double digits and low growth firms falling below the 7% mark. So, what does growth look like post-COVID-19? While no formal prediction exists yet, our Growth Outlook Amid COVID-19 survey…

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Technology Tips for External Success

If you’re just joining us, you might want to go back and read the first three articles in this series on best practices for remote work. If you’re in a position of leadership, Sarah Dobek shares tips from her perspective as president of a remote workforce. If you would love a few pointers on how…

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