Welcome Back, Kari!

 

After a two-year hiatus, we are thrilled to welcome Kari (Schott) Bakus back to our Inovautus team!

Kari has over 25 years of business-to-business marketing & communications experience. She has spent over 12 years developing and leading growth strategies specifically designed for accounting firms as both an in-house marketing leader and an outside consultant.

In her role as a consultant for Inovautus Consulting, Kari works with clients to create growth plans, build relationships, increase referrals, generate leads, and grow revenue.

 

Kari’s Background

Kari’s in-house work at accounting firms includes five years leading Marketing and Business Development at Green Hasson Janks, a Los Angeles-based middle-market accounting firm with 13 partners and approximately 130 employees. Prior to Green Hasson Janks, Kari spent five years as a Marketing Director at KPMG, where she led regional and national marketing for KPMG tax services.

In addition to working with accounting firms, Kari has worked with companies with annual revenues ranging from $20 million to $4.8 billion across a variety of industries, including food & beverage, printing, wholesale electronics, medical devices, and professional services.

Kari earned her MBA from the University of Southern California, and she received her undergraduate degree in Communications from Miami University in Oxford, OH.

Speaking & Writing

Panelist: Accountants & Attorneys: Ultimate Referral Partners; How Lawyers & Accountants Can Leverage ProVisors To Grow Powerful Relationships, Multiply Referrals, and Add Value To Their Clients, Developed by Nancy Fox (Sept 2014)

Contributor: The Journey Ahead – A New Roadmap to Collaboration in Your Firm, Written by Sandra Wiley (2013)

Speaker: AAM High! Webinar: Acting as A Growth Coach to Your Partners, Association of Accounting Marketing (October 8, 2013)

Contributor:  Not-so-modest engagement proposals: Building a template library and other best practices for better business presentations, Written by Danielle Lee, Accounting Today (August 2012)

The Fun Stuff
  • Kari and her husband are avid mountain bikers and participate annually in a downhill ride through the Swiss and French Alps.
  • She enjoys spending time at her family-built home in the Outer Banks, NC, which provides a great backdrop for stand-up paddleboarding and searching for birds and black bears in nearby national wildlife refuges.
  • As a recent transplant to the greater Philadelphia area, she is looking forward to exploring our country’s history and the great outdoors in her own backyard.

Kari can be reached at kbakus@inovautus.com.

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