Thanksgiving is one of my favorite holidays. Partially because I love to eat, but mostly because it is about celebrating and being thankful for what we have. Each year, I write about some aspect that we can focus on in our businesses and this year, I am choosing to highlight // More
by Geni Whitehouse
Big data…data cubes… one thing is for sure today—there is no shortage of data. We have more data than Rumplestiltskin had hay. Thanks to automated systems, we have access to more transactions than we could ever tick, tie, or foot. What we need, however, is help turning // More
In a profession that is taught to look for the error in everything, mistakes can be scary and the one thing to avoid. In fact for some they are so scary it may be years before they try “marketing or sales” again.
Many accounting firms hire a marketing or a // More
Guest Post by Laura Sparks
There is no lack of information in our web-enabled world. Constantly bombarded with information from our phones, our TVs, our computers, tabloids in the supermarket checkout, we tune out more than we consciously pay attention.
But information isn’t knowledge. Making decisions requires us to put this // More
What Accounting Firms and Service Based Businesses need to know about mobile friendly websites before a website overhaul.
Websites for accounting firms and service based businesses are an important entry point for new prospects and interaction point for centers of influence and existing clients. Today’s websites need to be visible // More
If you have ever solicited an RFP for services and then held a presentation, you will know that they can be painful at times. As CPAs, you no doubt have received these requests before. While the proposal gets you in the door, it’s your presentation that can make or break // More
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