NoWhen Saying “No” Can Help You Grow

I often talk with people at CPA firms who ask me the number one thing they can do to grow their business. My answer: be strategic or intentional about what you do. CPA firms or practice leaders often engage in … Continued

generate ideasFinding and Generating Original Content Ideas

Content is at the center of marketing today. From articles to videos, from blog posts to whitepapers – you can’t market in today’s environment without creating content.  The problem is, coming up with original content ideas evades most of us. … Continued

consume contentHow to Become a Better Consumer of Content

Whether you’re a practice leader, thought leader or marketing professional, content marketing is a big part of any marketing strategy today. Many people want to know how to become better at content marketing or just start doing it. The No. … Continued

advance career4 Key Traits That Will Propel Your Career

We are fortunate to work with a lot of cpa firms. As a result, we hear day in and day out about the many challenges they face. The number one challenge right now for most firms is succession planning. If … Continued

dreamstime_xs_25279266Ease My Pain

My family and I spent some time over the past few days interviewing home caregivers for another family member.  As you can imagine, this process had a strong emotional component and involved a number of potential service providers. As the … Continued

dreamstime_xs_48771572Telling Your Story

I just spent a few days last week visiting a client and getting to know more about their people, history and culture. One of the senior partners made an interesting statement to me. He said, “Working with a client on … Continued

Tax day5 Post-Tax Season Growth Ideas

Each year, I offer ideas for growth after tax season. While we believe you should continue marketing during tax season because it’s the very best time to grow your business, we realize that for many of you there comes a … Continued

hWhen to Hire an Outside Writer for Your Accounting Firm

For many accounting firms, content development (specifically writing) is something they all want to be doing more of, but just can’t seem to get to. Marketing departments don’t have enough capacity and many shareholders don’t like to write or just … Continued