2014 Social CPAs Survey Is Open

We help bring social media insights to accounting firms, state CPA societies and those that serve the public accounting profession. We also regularly speak and train on social media. We have partnered with Social CPAs to bring our experience working in social … Continued

Rob-A-3-225x300The Inovautus Spotlight: Rob Nance

This is the second in a series that we call The Inovautus Spotlight. For starters, the light will shine on our respective team members – but like it or not, this version points at me, Rob Nance, Director of Content Marketing … Continued

hBuild Your Talent Pool

Regardless of firm size, recruiting is absolutely one of the top challenges that CPA firms face today. Recruiting in the current business climate isn’t as simple as dialing for dollars; sadly, there are literally not enough candidates (existing within the … Continued

Ohio-AAA_051614-BGo Into the Unknown

In mid-May I had the pleasure of meeting and listening to John Henry Livingston  at a AAA meeting. No, not the automotive AAA, but rather, the Association for Accounting Administration. If any of us in this meeting had encountered an … Continued

19442_1373158731861_1318567811_1048480_1894549_n-225x300The Inovautus Spotlight: Sarah Johnson Dobek

This is the first in a series that we’re calling The Inovautus Spotlight. For starters, the light will shine on our respective team members. Naturally, with the first step, we’re pointing that light at Sarah Johnson Dobek, Inovautus Consulting’s Founder … Continued

Are You in Control of Your Communications?How to Better Target Your Messages on LinkedIn

Did you know that LinkedIn now gives you several tools to better target your posts? If you have a large practice and multiple offices or very active niches, targeting your message can be critical to managing your flow of relevant … Continued

Omelet-300x223Don’t Let the Shell Crack

In a way, content marketing is a bit like sales. The common denominator is the same: giving the people what they want, when they want it and how they want it. I recently thought about this while going through the … Continued