Important Messaging? Test It!

As a marketer I’m obsessed with two things: the message of our company and the testing of said message. At the end of the day, that’s the core of every marketing department in the history of the world. The message (via design, content, social media, advertising, call it what you like) // More

SarahJ

Posted in Firm Branding, Marketing fundamentals, Measurement, Social Media, Uncategorized, Website | Leave a comment

Are You in Control of Your Communications?

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting
If by traveling in a time machine all that you evaluated when you got out of the contraption were the communication techniques and abilities used in that time period, I suspect you would have a fast-track to getting a // More

SarahJ

Posted in Communication, Innovation | Tagged , | Leave a comment

Like a Tiny Blade of Grass in a Great Big Field

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting
Accountants have generally commented to me here of late that their clients seem to be “doing better” and those that were “in trouble” are now “hanging on.” Yes, that’s an ugly sea of quotation marks, but that’s how people // More

SarahJ

Posted in Client Service, Marketing fundamentals, Social Media | Tagged , , | Leave a comment

LinkedIn Removes Products & Services Tab from Company Pages

On March 25th, LinkedIn announced it will be removing the product and service tabs from all LinkedIn Company pages effective April 14th.
I have some pretty strong feeling against this. I know a lot of companies that have put a great deal of time and energy into building out these pages // More

SarahJ

Posted in Social Media, Uncategorized | Tagged , , , , | Leave a comment

Employee Recognition: Capture Your A Players

Guest post by Andrew Argue, a CPA and the Founder of Ten Key Heroes, a freelancing platform for accountants. He is also the Host of The Bean Counter Podcast. Prior to starting Ten Key Heroes, he was a PwC auditor in Florida. You can also find him on twitter at @andrewargue.
// More

SarahJ

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Do Your Clients Love You?

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting

When clients ask accountants for something, the first inclination is typically to give it to them, right? We’re a profession of helpful, caring people, for the most part. We are servants to our clients – and proudly so. // More

SarahJ

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Don’t Overthink It

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting
Early in my career a very wise businessman told me, “Don’t overanalyze decisions. Get the basic facts and go with your gut – and then move on to the next issue or opportunity.” I’ve tried to follow that // More

SarahJ

Posted in Communication | Tagged , , , | Leave a comment

Short-Term Pain, Long-Term Gain

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus Consulting
Have you ever been in the position of advising a client to stop offering a particular service or product that adds revenue to the top line but does not mesh with the overall direction and purpose of the company? // More

rnance@inovautus.com

Posted in Firm Branding, Innovation, Marketing fundamentals | Leave a comment

Putting More Air in the Tires

By Rob Nance, Director of Content Marketing & Consulting Services at Inovautus
If you’ve hit a pothole while driving this winter, join the club. Whether there’s too much air in those Firestones or too little air in those rubber beasts (or “just right,” said the big bad wolf), there’s normally an // More

rnance@inovautus.com

Posted in AAM, Advertising, Client Service, Communication, Employee Recognition, Firm Branding, Fundamentals, Innovation, Lead Generation, Marketing fundamentals, Measurement, Networking, News, Public Relations, Recruiting, Sales, Social Media, Uncategorized, Website, Weekly update | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

A New Roadmap to Collaboration in Your Firm

We are privileged to feature this guest blog post by Sandra Wiley. Her new book, The Journey Ahead guides CPA firms into becoming more collaborative with clients.
Enjoy the first chapter is included here:
Tom Mitchum was still upset as he walked into the paneled conference room at Mitchum, // More

SarahJ

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