Latest insights
Practical Ideas for Growth
The Fundamentals of Market Research and Why It Matters for Accounting Firms
Written by: Sarah Johnson Dobek Key Points Market research helps firms make confident, evidence-based decisions about clients, competitors, and market opportunities. …
How Accounting Firms Can Differentiate Their Brand in a Competitive Market
Written by: Sarah Johnson Dobek Key Points Differentiation in accounting is achieved through consistent positioning, communication, and delivery—not design or slogans.…
The Hidden Value of B & C Clients in an Era of Client Culling & Consolidation
Written by: Sarah Johsnon Dobek Key Points B and C clients provide consistent revenue, lower-maintenance relationships, and risk diversifications, for…
Facing the Future: Our Generational Take on AI-Generated Headshots
Key Points AI-generated headshots offer varying levels of realism, customization, and speed depending on the platform. Generational perspectives shape expectations…
The Strategic Rise of the Chief Growth Officer in Accounting Firms
Written by: Sarah Johnson Dobek Key Points A Chief Growth Officer (CGO) function aligns strategy, marketing, sales, and client experience…
The ROI of a Strategic Growth Plan
Written by: Sarah Johnson Dobek Key Points A strategic growth plan builds long-term value by aligning teams, strengthening leadership, and…
