Spotlight on LBMC and Client Experience

Client experience is something that many accounting firms and marketing professionals are talking about, but very few can explain. In a 2010 Huffington Post article[1], CEO and founder of Zappos, Tony Hsieh wrote about how the new and (somewhat) improved … Continued

Inovautus Spotlight on CRM: Not Surviving, Thriving!

Selecting and implementing a Contact Relationship Management (CRM) system can be both an exciting opportunity and an overwhelming prospect that can fray the nerves of even the most seasoned marketing professional. At Inovautus, we believe CRM is for everyone and … Continued

Spotlight: Launching a New Service

Launching a new service in an accounting firm can be daunting, especially when it’s not traditional tax or audit services. In this featured spotlight, we interviewed The Whitlock Company’s Melinda Thurman and Anne McCormick about the launch of their outsourced … Continued

The Inovautus Spotlight: Jessica Anderson

Q: What’s the most rewarding aspect of what you do on a daily basis? A: It’s seeing all the pieces of a project come together for a client. It’s really great when I see all the data, branding and the … Continued

The Inovautus Spotlight: Rob Nance

This is the second in a series that we call The Inovautus Spotlight. For starters, the light will shine on our respective team members – but like it or not, this version points at me, Rob Nance, Director of Content Marketing … Continued