Posts Tagged ‘Facebook’
The New Facebook Page Experience
Have you heard about the new Facebook Page experience? Whether you have already transitioned to the new Facebook Page experience or have only heard that it is coming, you’ll want to know how this impacts the pages you oversee. In this article, we will cover what changes have been made, how the new Page experience…
Read MoreVideo Marketing Is the Future and It’s Easier Than You Think!
Consumers are exposed to mass amounts of messaging and brands are constantly fighting for the attention of their desired viewers. As technology evolves, it comes as no surprise that certain mediums are becoming more popular than others. Once, a simple status update could grab (and hold!) our attention. Nowadays, our minds prefer visual forms of…
Read MoreA Case Study on Social Media Advertising
Challenge For many companies, growing a social media presence can be difficult. For wealth management firms, it can be even more challenging because of the compliance guidelines that must be followed. While most companies tend to shy away from Twitter and Facebook, we have one client that’s embracing it. Solution Because this client had limitations…
Read MoreFirm Growth Isn’t Just About Revenue: Applying a Go-To-Market Approach to On-Campus Recruiting
As a new year unfolds, many firms find themselves planning their on-campus recruiting efforts to bring in new full-time staff for the fall. We all know that the most important asset of a firm is its people. With this in mind, firms should use the same disciplined approach of identifying and nurturing relationships to find…
Read MoreTaking Your Original Content from Zero to “Wow!”
An interview with Susie Brown, marketing coordinator at Clayton & McKervey, P.C. Susie Brown has been with Clayton & McKervey, P.C., for over 17 years, with the past 7 years focused on marketing. She joined Sarah Dobek from Inovautus Consulting on a panel about best practices in content creation during the AAM Conference in 2015.…
Read More2015 Predictions for Digital Marketing and Social Media at Accounting Firms
Wondering what 2015 will hold for digital marketing and social media at accounting firms? We have pulled together our predictions based on what we are seeing and anticipating. Video Goes Mainstream In 2015, video is going mainstream at accounting firms. From website videos to webinars and short educational clips, we think video will become the…
Read MoreBuilding Your Credibility and Influence as a Marketing Professional
“I’m so frustrated. My partners just don’t get marketing. I don’t understand why I am here if they won’t let me do anything. I should leave and find another firm that gets it.” Many marketing professionals at accounting firms find themselves in this exact position. Your success is directly tied to your ability to build…
Read MoreBuild Your Talent Pool
Regardless of firm size, recruiting is absolutely one of the top challenges that CPA firms face today. Recruiting in the current business climate isn’t as simple as dialing for dollars; sadly, there are literally not enough candidates (existing within the desired experience ranges) to fill key positions. Without question, the competition is tough. For most…
Read More4 Best Practices for Social Media Sharing
I often get asked questions about how frequently you should post to your social networks, when you should post and what gets posted to which network. All of it really depends on your strategy, purpose and network. However, there are a few best practices we have picked up along the way. 1. Timing matters. People…
Read MoreFacebook vs LinkedIn for Professional Service Firm Recruiting
On Tuesday, Facebook announced the launch of its new job board, Social Jobs Partnership. This long awaited announcement is the culmination of a year long partnership Facebook forged with the Department of Labor and other government agencies. What does this mean for Professional Service firms? With over 1.7 million openings already on the job board…
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