Spotlight on Saundra Uy: Rainmaking Is for Everyone!

As a Tax Member and Director of the Small Business Department at Suttle & Stalnaker, Saundra Uy’s experience is strong and diversified. But in spite of almost 25 years of professional accounting experience under her belt, she was still a … Continued

Inovautus Spotlight on Practice Groups

Establishing a practice group is a great way for an accounting firm to concentrate skills toward a niche, present a cohesive go to market strategy, and boost marketability. Practice groups leverage specialized knowledge and experience, allow for collaboration and cross-selling, … Continued

Spotlight on LBMC and Client Experience

Client experience is something that many accounting firms and marketing professionals are talking about, but very few can explain. In a 2010 Huffington Post article[1], CEO and founder of Zappos, Tony Hsieh wrote about how the new and (somewhat) improved … Continued

Inovautus Spotlight on CRM: Not Surviving, Thriving!

Selecting and implementing a Contact Relationship Management (CRM) system can be both an exciting opportunity and an overwhelming prospect that can fray the nerves of even the most seasoned marketing professional. At Inovautus, we believe CRM is for everyone and … Continued