Posts Tagged ‘advertising’
2015 Predictions for Digital Marketing and Social Media at Accounting Firms
Wondering what 2015 will hold for digital marketing and social media at accounting firms? We have pulled together our predictions based on what we are seeing and anticipating. Video Goes Mainstream In 2015, video is going mainstream at accounting firms. From website videos to webinars and short educational clips, we think video will become the…
Read MoreHow to Forge a Relationship with a Reporter
With today’s reporters and editors being ultra-busy due to staff cutbacks and heightened pressure to deliver, it’s become increasingly difficult to develop and maintain relationships with reporters. Pitching reporters and working with reporters, editors and the like, can be described by a long list of adjectives, including: challenging, rewarding, frustrating, exciting and terrifying, just to…
Read MoreThere Is A Season: Test! Test! Test!
Many common statements abound in business, ones which we can all agreed upon. For instance, “the check is in the mail” and “the system conversion will be quick, painless and without problems” aren’t always truthful or accurate declarations. Neither is “the egg salad that’s been sitting out in the break room all day is okay…
Read MoreIs Your Accounting Firm Better Than Average?
How are accounting firm marketing budgets being spent these days? In the most recent Association for Accounting Marketing (AAM) Growth Strategies magazine (for members), there’s a very compelling breakout titled Top 5 Spending Categories: High-Growth Firms vs. Average Firms. I won’t give away the farm, spill the beans or let the cat out of the bag…
Read MoreThe Balancing Act of Stepping Up the Ladder One Rung at a Time
When I worked for a public accounting firm, the culture was such that work/life balance was a given. Naturally, during busy season there were some evening hours and Saturdays, but it was never the killer hours that you hear about (or you may have experienced) at Big Four firms. No question, there are a lot…
Read MoreHow’s Your Lead Generation Strategy Playing Out?
Upon reading an article by Stuart Leung about six lead generating ideas and approaches that allow you to hone your B2B strategy (and actually work), what hit home the most for me was toward the end of the piece where it mentioned that quality leads are built over time. I often hear the question, “How many…
Read MoreMarketing Budgets: What to Save, What to Ax
When revenues are down, businesses usually slash marketing budgets first, right? Marketers fight for those budgets, knowing they need firepower to keep the almighty market share slice intact. Has this been a challenge at your public accounting firm or company? If you’re an accounting firm marketer, I know I’m preaching to the choir, so to…
Read MoreLinkedIn Advertising 101
Last night I spent an hour on the phone with a good friend of mine who wanted to pick my brain on LinkedIn and social media. Her company is trying to utilize it more to support their business development efforts. She asked some really great questions that anyone new to LinkedIn or social media would…
Read MoreHow to get started with QR codes
This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. You have likely seen square bar codes appearing on ads, catalogs and magazines everywhere. But what are they and what purpose do they serve? They are called QR codes, or quick response codes. A QR…
Read MorePromoted Tweets- An Interview with Freed Maxick
Freed Maxick is among one of 200 companies and the only accounting firm selected to beta test twitter’s new advertising platform. Here is an interview with Eric Majchrzak, Freed Maxick’s Director of Marketing, on how twitters advertising platform works, how he’s using it and the impact he thinks this will have for professional service firms.
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