Posts Tagged ‘AICPA’
Finding and Generating Original Content Ideas
Content is at the center of marketing today. From articles to videos, from blog posts to whitepapers – you can’t market in today’s environment without creating content. The problem is, coming up with original content ideas evades most of us. So what do we write about? Whether you are new to content development or you’re…
Read MoreActing as a Growth Coach in Your Firm
As accounting firm partners and managers feel increasing pressure to bring in new clients, they often seek help, turning to the marketing professionals and rainmakers in their firm for support. With such a tight integration between marketing and business development, it’s no surprise that marketing professionals are stepping up to the role of growth coach,…
Read MoreFinding That Proper Balance in Today’s Public Accounting Firm
Over the years I’ve heard comments from more than a handful of public accounting firm partners and managing partners declaring they have too many technicians or too many leaders (and not enough technicians) or too few this or too few that. You get the picture. Indeed, an accounting firm must strive for a balance. In…
Read MoreAssociation for Accounting Marketing(AAM) & AICPA to Co-Locate Conferences in 2012
This past week, the Association for Accounting Marketing (AAM)announced that they will be co-locating their conference with the AICPA practitioners symposium/TECH + in Las Vegas in 2012. This partnership is a step towards helping to elevate the level of education for both professional marketers and accounting professionals and leaders by bringing four key areas of…
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