Accounting Firms Show Commitment to Marketing Amid Crisis

    Accounting firms are reporting an overall commitment to marketing through the COVID-19 crisis, according to our May 2020 Growth Outlook Amid COVID-19 survey. The results were a contrast to recent recessions like the financial crisis in 2008. Differing from the mindset of tightening budgets of the 2008 recession, accounting firms today are more…

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CPA Firms Focused on Advisory More Likely to Come out of COVID-19 Ahead

  Before COVID-19, CPA firms were trending away from reliance on compliance services toward growing advisory services. As firms addressed the inherent value of CPAs in terms of business strategy and growth and looked to fill the growth revenue stream when compliance just wasn’t enough, advisory services became the mission and strategy of firms nationwide.…

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CPA Firms’ Growth Outlook Amid COVID-19

  For CPA firms, growth over the past several years has averaged a 7% increase per year across the board, with high-growth firms often seeing double digits and low growth firms falling below the 7% mark. So, what does growth look like post-COVID-19? While no formal prediction exists yet, our Growth Outlook Amid COVID-19 survey…

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CPA Profession Is Shaken but Poised for Opportunity Despite COVID-19

  Most organizations, including accounting firms, are facing a new business environment. The world looks very different than it did earlier this year when many firms were planning their 2020 projects and budgets. Inovautus Consulting, in collaboration with the Association for Accounting Marketing, conducted a survey to learn more about the marketing and growth outlook…

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