Posts Tagged ‘lead generation’
Becoming the First Call
For years, accountants have been told to go out and build a network to contribute to growth through the leads and referrals gained through those connections. However, I think a different and much more important reason to build a network is to better serve your clients. In the accounting profession, networking can be an…
Read MorePut Your Content to Work Long After You Hit “Stop Recording”
A webinar’s real success is measured by more than just attendance. In a previous post, we talked about promoting your accounting firm’s webinar, attracting leads, and converting your audience with continued marketing outreach. Even if you experience some attrition in live attendance (everyone does), you will accomplish a meaningful boost in awareness for your…
Read More6 Ways to Build Your Permission Marketing Lists
Permission-based marketing has grown significantly, but its adoption is still lagging in many accounting firms. Around the world, laws have been put in place to protect consumer privacy and help control spam. Canada’s Anti-Spam Law (CASL) has a specific set of requirements for obtaining permission and marketing to prospects, and the soon-to-be-enacted GDPR in the…
Read MoreHow to Convert Industry or Service Specialization into Thought Leadership
Part 1 of a 3-part series of articles exploring how your firm can develop and support thought leadership. Missed the intro? Catch up here. If you are like many firms who have developed service or niche specializations, you are probably struggling to make the transition into thought leadership. You may believe that if your firm…
Read MoreEmbracing Content Marketing: A Case Study for Content Marketing Strategy
The Challenge While content marketing is a big part of most accounting firm marketing strategies today, getting your arms wrapped around development and implementation can be very overwhelming. When you have a large firm, corralling multiple subject matter experts while ensuring content is strategic can add to that frustration. The Solution We worked closely…
Read MoreEmail Marketing Basics for Accounting Firms
While email marketing has been around for a long time, there are still some accounting firms that are just beginning to embrace it. When it comes to delivering communications via email, there are some basic things accounting firms need to keep in mind to get the most from their efforts. Software You need a good…
Read More5 Post-Tax Season Growth Ideas
We believe you should be marketing your services during tax season because it’s the very best time to grow your business. We also realize that many professionals experience a lull in their business development and marketing activities simply because seasons overlap. Spring taxes are followed by conference season, which leads into summer vacation – and…
Read MoreMaximize the Return on Your Investment of Money and Time at Conferences
As we come out of busy season and move into late spring, we begin another growing season for accounting firms—conference season. Gone are the days of attending accounting conferences for the sole purpose of earning CPE credits. Now, accounting professionals are attending industry conferences to meet prospects, connect to referral sources and: learn something new…
Read MoreClients Are Your Best Marketers—Leveraging Referrals and Testimonials in the Age of Social Media
I am a first-time homeowner of a very old house that hasn’t been remodeled in a long time. And I’m new to the neighborhood. My life revolves around referrals and testimonials on a daily basis. I mention both referrals and testimonials because these days it is not enough to just have one or the other.…
Read More3 Tips for Getting Your News Release Picked Up
Even if you think that social media has greatly revised today’s public relations world, the core of p.r. still exists: the basic concept of developing news about your organization and finding someone to publish it. Of course, that’s easier said than done. These three broad tips will help you to shore up your approach and…
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