Posts Tagged ‘ROI’
3 Strategic Projects for Marketing Professionals During Tax Season
Benjamin Franklin said, “in this world, nothing can be said to be certain, except death and taxes.” The same could be said about tax season. While this time of year usually signals the busiest season for tax professionals, the opposite is true for marketers. Tax season is usually the time of year when requests, and…
Read MoreWhen Blog Posts Aren’t Enough – A Case for Whitepapers, Surveys & Guides
Most firms that choose to build out niches do so because of their intimate knowledge in serving their target market, while some firms have niches that expand well beyond their physical borders. The most successful industry and service specializations plans all have one thing in common. Their firms don’t just say they have a niche,…
Read MoreWhat Does Marketing Success Really Look Like?
I think there is a very large misconception around what defines a successful marketing program or initiative. We focus so much on the ROI number that we forget to look at the many other factors that impact growth in the organization. Some of these things may be a little harder to evaluate but are equally…
Read MoreA Case Study on Event ROI
The Challenge Like many of the firms we have worked with, we had one particular client that hosted a lot of events. Events are a core part of marketing; they provide an opportunity to engage with prospects and position the host as a thought leader in their profession. However, our client wasn’t sure what…
Read MoreCreating Events That Have Real Impact Toward Firm Growth
As accounting firms come up for air and begin to look at marketing, one of the first marketing activities they tend to think of is hosting an event. An event, when done properly, can be a great boost for your firm’s marketing program. A firm-branded event can create awareness, foster relationship building, and open doors…
Read MoreTaking Your Original Content from Zero to “Wow!”
An interview with Susie Brown, marketing coordinator at Clayton & McKervey, P.C. Susie Brown has been with Clayton & McKervey, P.C., for over 17 years, with the past 7 years focused on marketing. She joined Sarah Dobek from Inovautus Consulting on a panel about best practices in content creation during the AAM Conference in 2015.…
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