Posts Tagged ‘Sarah Dobek’
Growing Your Accounting Firm: Tips on Augmenting Your Marketing Team
When it comes to accounting firm marketing, many partners feel overwhelmed. Knowing where to start and what steps to take to grow your business can be difficult. One of the best ways to overcome this challenge is through an outsourcing model known as staff augmentation. In this blog post, we will discuss tips on how…
Read MoreAccounting Firms that Invest in Technology and Virtual Communication Likely to Come Out Ahead
After nearly a year of dealing with the pandemic and all the changes and challenges that came with it, accounting firms were asked in the Inovautus and Association for Accounting Marketing Growth Outlook Survey about their investment outlook into marketing and business development (BD) activities. The pattern in survey responses showed that a correlation…
Read MoreAccounting Firms Continue to Evolve Services to Meet Demands Amid Pandemic
The pandemic has forced nearly every industry to evolve and rethink the services they offer to meet the turbulent and changing needs of clients. For accounting firms, this has been highly evidenced in the Paycheck Protection Program (PPP) which accounted for the majority of new services offered by accounting firms in 2020, with client…
Read MoreGrowth Outlook Improving for Accounting Firms Following Pandemic
Respondents of the Inovautus and Association for Accounting Marketing Growth Outlook for CPA Firms in 2021 survey were asked to provide their outlook on net revenue and growth for 2021 following nearly 9 months of the COVID-19 pandemic. One of the most prominent questions in 2020 and going into 2021, is the impact…
Read MoreTop 4 Trends Shaping Accounting Firms in 2021
The unique challenges of the COVID-19 pandemic have created what will be lasting changes for accounting firms in regard to business development and marketing. For many firms, these events forced a faster evolution of marketing than they expected or planned for. Firms of all sizes made adjustments, adding or amplifying marketing and business development activities,…
Read MoreHow Marketers Can Support DEI in Their Accounting Firms
Diversity comes in many forms. Race, gender, identity, experience, age, religion, orientation are all areas that are easily homogenized and easily overlooked. When it comes to tackling this topic in accounting firms, diversity, equity, and inclusion (DEI) efforts are not one-size-fits-all and they require a multi-faceted approach. So, before we jump in, let’s define…
Read MoreCommunication Should Be at the Top of Your Reopening Strategy
Communities and states are beginning to reopen their economies under various levels of restriction. As CPA firms consider their reopening strategies and timelines, employee safety is of the utmost importance. Once that is managed, however, the next most critical component of a successful reopening is the quality (and quantity) of communication with employees and…
Read MoreAccounting Firms Show Commitment to Marketing Amid Crisis
Accounting firms are reporting an overall commitment to marketing through the COVID-19 crisis, according to our May 2020 Growth Outlook Amid COVID-19 survey. The results were a contrast to recent recessions like the financial crisis in 2008. Differing from the mindset of tightening budgets of the 2008 recession, accounting firms today are more…
Read MoreCPA Firms Focused on Advisory More Likely to Come out of COVID-19 Ahead
Before COVID-19, CPA firms were trending away from reliance on compliance services toward growing advisory services. As firms addressed the inherent value of CPAs in terms of business strategy and growth and looked to fill the growth revenue stream when compliance just wasn’t enough, advisory services became the mission and strategy of firms nationwide.…
Read MoreCPA Firms’ Growth Outlook Amid COVID-19
For CPA firms, growth over the past several years has averaged a 7% increase per year across the board, with high-growth firms often seeing double digits and low growth firms falling below the 7% mark. So, what does growth look like post-COVID-19? While no formal prediction exists yet, our Growth Outlook Amid COVID-19 survey…
Read More