Posts Tagged ‘survey’
Accounting Firms Continue to Evolve Services to Meet Demands Amid Pandemic
The pandemic has forced nearly every industry to evolve and rethink the services they offer to meet the turbulent and changing needs of clients. For accounting firms, this has been highly evidenced in the Paycheck Protection Program (PPP) which accounted for the majority of new services offered by accounting firms in 2020, with client…
Read MoreGrowth Outlook Improving for Accounting Firms Following Pandemic
Respondents of the Inovautus and Association for Accounting Marketing Growth Outlook for CPA Firms in 2021 survey were asked to provide their outlook on net revenue and growth for 2021 following nearly 9 months of the COVID-19 pandemic. One of the most prominent questions in 2020 and going into 2021, is the impact…
Read MoreAccounting Firms Show Commitment to Marketing Amid Crisis
Accounting firms are reporting an overall commitment to marketing through the COVID-19 crisis, according to our May 2020 Growth Outlook Amid COVID-19 survey. The results were a contrast to recent recessions like the financial crisis in 2008. Differing from the mindset of tightening budgets of the 2008 recession, accounting firms today are more…
Read MoreCPA Firms Focused on Advisory More Likely to Come out of COVID-19 Ahead
Before COVID-19, CPA firms were trending away from reliance on compliance services toward growing advisory services. As firms addressed the inherent value of CPAs in terms of business strategy and growth and looked to fill the growth revenue stream when compliance just wasn’t enough, advisory services became the mission and strategy of firms nationwide.…
Read MoreHow to Identify the Value You Provide to Clients
Have you ever thought about why your clients chose your firm or what keeps them from leaving for a competitor? In working with public accounting firms, we hear various responses to these questions. Some can easily identify the value they provide to their clients, but most struggle to articulate it. Effectively communicating your differentiators to…
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