Posts Tagged ‘twitter’
A Case Study on Social Media Advertising
Challenge For many companies, growing a social media presence can be difficult. For wealth management firms, it can be even more challenging because of the compliance guidelines that must be followed. While most companies tend to shy away from Twitter and Facebook, we have one client that’s embracing it. Solution Because this client had limitations…
Read MoreP.R. Time Flying Over Us, Leaving Its Shadow Behind
The Mobile Marketing Association reports that 90 percent of all texts are read within three minutes. How can a person possibly focus on anything and do it well when the eyes and brain are regularly interrupted by these pesky text messages? This opinion is definitely shared by countless accounting firm partners, let me tell ‘ya.…
Read MoreBuild Your Talent Pool
Regardless of firm size, recruiting is absolutely one of the top challenges that CPA firms face today. Recruiting in the current business climate isn’t as simple as dialing for dollars; sadly, there are literally not enough candidates (existing within the desired experience ranges) to fill key positions. Without question, the competition is tough. For most…
Read More5 New Twitter Features Offer CPAs More Ways to Connect with Clients
It’s hard to keep up with all your clients, let alone the changing social media landscape. Twitter is an important network for your company’s growth and we’ve compiled 5 recent Twitter enhancements your firm can explore to improve your social media marketing. 1) New Twitter Layout Twitter’s new redesign includes an inline tweet box in…
Read MoreHow to Use LinkedIn & Twitter
Getting your message into the marketplace is an important part of any marketing plan. Today, there are many channels that can help you do this. Social media is an important part of the marketing mix. It helps get you in front of new audiences and can drive a significant amount of traffic to your website…
Read More4 Best Practices for Social Media Sharing
I often get asked questions about how frequently you should post to your social networks, when you should post and what gets posted to which network. All of it really depends on your strategy, purpose and network. However, there are a few best practices we have picked up along the way. 1. Timing matters. People…
Read MoreHow to Use Hashtags
If you are looking for ways to increase your visibility through your social networks, hashtags have evolved as a great tool. Hashtags aren’t just for Twitter anymore. LinkedIn, Google+, Instagram, Facebook and more have embraced hashtags – giving their users an easier way to search and find information and marketers a great way to gain…
Read MoreWhy Your Firm Should Be Paying Attention To Twitter
The number one challenge I see when I work with most accounting and professional service firms is visibility. Firms are always looking for more of it. Social Media, and Twitter in particular, has been cautiously approached by firms. While we have seen an uptick in CPA firms tweeting, there is still a lot of apprehension…
Read More5 Ways to find people and companies to follow on twitter
This post originally appeared on the Enterprise Worldwide blog. If you are just getting started on Twitter, or if you are finally doing something with your Twitter account, gaining great followers starts by following others. Here are 5 ways to find people and companies to follow on Twitter. Follow people and organizations you know first. Logic…
Read MoreNo more hastags on LinkedIn
On Friday, June 29, Twitter announced that it will be dropping LinkedIn from their partnership as part of an overall move to create more interactive experiences. Originally the partnership was meant to sync the two sites together to be able to share updates on both, however LinkedIn released a press release explaining the details of…
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