Senior Marketing Specialist (Contractor)
Do you love marketing strategy, HubSpot, email marketing, content development, and helping organizations grow? Are you passionate about combining strategic thinking with hands-on execution? If so, we want you!
Inovautus Consulting helps public accounting firms and professional service organizations grow faster and in the right direction. We develop marketing and sales strategies, implement marketing plans, evaluate marketing efforts, perform strategic digital marketing, deliver streamlined social media services, and more. Our company is entirely virtual, with team members throughout the U.S.
We are seeking an experienced Senior Marketing Specialist to support marketing initiatives on a contract basis across multiple clients and internal firm projects. This role is ideal for a highly skilled marketing professional with deep HubSpot expertise who enjoys both advising on strategy and executing marketing programs.
This is a project-based contractor role with the opportunity for ongoing work based on performance, business needs, and mutual fit.
Job Responsibilities
- Marketing Automation & HubSpot
- Manage and optimize HubSpot marketing automation, workflows, email campaigns, lead nurturing programs, and segmentation
- Maintain CRM data integrity, lifecycle stages, and reporting dashboards
- Develop recommendations to improve lead generation, conversion rates, and pipeline visibility
- Collaborate with internal stakeholders to align marketing, sales, and business development efforts
- Digital Marketing & Campaign Management
- Plan, execute, and optimize email, social media, and digital marketing campaigns
- Analyze campaign performance and provide actionable recommendations
- Manage content calendars and campaign schedules
- Continuously test and improve marketing performance and ROI
- Content Development
- Develop, edit, and refine marketing content including articles, blogs, one-pagers, proposals, email campaigns, and thought leadership materials
- Ensure messaging is aligned with brand standards and business goals
- Support content strategy across multiple channels
- Social Media & Website Management
- Manage social media content and performance tracking
- Support website updates and SEO- and AEO-focused content improvements
- Coordinate marketing assets and digital collateral across platforms
- Brand & Marketing Support
- Maintain brand consistency across all marketing materials and channels
- Support promotion and coordination of webinars, events, and virtual initiatives
- Create and update marketing assets using Canva, Adobe Creative Suite, or similar tools
- AI & Process Improvement
- Leverage AI tools to improve marketing efficiency, content development, and campaign performance
- Identify opportunities to streamline marketing processes and workflows
- Assist in developing repeatable systems that improve consistency and results
Qualifications and Education Requirements
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- Marketing Experience: 7+ years
- Advanced hands-on experience with HubSpot marketing automation, workflows, reporting, and CRM management
- Demonstrated understanding of digital marketing, email marketing, content development, and campaign strategy
Preferred Skills
- Strong strategic thinking and problem-solving abilities
- Excellent writing, editing, and proofreading skills
- Experience with SEO, AEO and website content management
- Strong project management and organizational skills
- Ability to manage multiple projects and priorities independently
- Experience in accounting, consulting, or professional services industries preferred
- Proficiency with Microsoft 365, Canva, Adobe Creative Suite, and marketing technology platforms
- Experience leveraging AI tools to improve efficiency and marketing performance
- Excellent communication skills, both written and verbal
- Ability to thrive in a culture of accountability
Position Details
- Independent contractor engagement
- Project-based work with defined deliverables and ongoing opportunities based on business needs
- Remote position with flexible scheduling
- Opportunity to collaborate with multiple clients and internal teams
