Ty Hendrickson, CPA

Fractional CRO | Revenue Engine Architect | Sales Training Advocate | Speaker

Ty Hendrickson Hi Res

Ty has spent her whole life around accountants (she's second generation, baby!) — and she's spent the last two decades helping them grow. As a CPA who has led revenue functions from the inside, Ty brings a rare combination to the stage: she understands the technical mind of the accounting profession and the discipline of building a repeatable, scalable revenue engine.

As a fellow CPA, Ty wants her audiences to walk away knowing three things:

  1. Revenue is a leadership function, not a side project — firms need someone accountable for it, the same way they'd never leave finance without a CFO.
  2. Growth without infrastructure is just luck — real revenue growth requires process, tracking, and coaching, not just enthusiasm.
  3. Culture is what makes a revenue system stick — the best framework in the world fails if partners don't buy in.

Ty has trained thousands of accounting professionals through her work with CCH, Bloomberg BNA, The Sales Seed, and now as a Fractional Chief Revenue Officer with Inovautus Consulting, where she helps firms design and implement full revenue engines — from sales process and BD accountability to partner tracking, coaching, and go-to-market infrastructure. She has delivered over 50 training courses on sales and business development, and has a proven track record of building the revenue systems that turn technical firms into growth-minded ones.

A frequent speaker on the accounting circuit — including BDO Alliance, AAM, CPAmerica, Accounting & Finance Show, AICPA, and AFWA — and host of The Fear of Selling podcast, Ty is equally comfortable in front of 500 people, facilitating a small partner workshop, or behind the mic in her recording studio.

Her go-to topics include:

  • Building a Revenue Engine: Moving Beyond Ad Hoc Business Development
  • Cross-Selling and Client Service
  • Sales Enablement for Accounting Firms
  • The CRO Mindset: Why Firms Need Revenue Leadership, Not Just Rainmakers
  • The Competitive Advantage

To book Ty for your next event, please click below.

Ty Specializes in the following topics

Sales

Cross-Selling

Client Service

Sales Enablement

Complex Selling

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