Ashley Webb
Advisor
Ashley Webb
Advisor
awebb@inovautus.com
Ashley Webb is an Advisor at Inovautus Consulting, bringing more than 10 years of marketing experience from her in-house role as Marketing Manager at a mid-size accounting firm in New Jersey. Over the course of her career there, she was promoted through several roles — from Marketing Intern to Marketing Coordinator, Marketing Specialist, and ultimately Marketing Manager — giving her firsthand experience with the full arc of an accounting firm's marketing function.
Ashley's expertise spans HubSpot, sales dashboards and reporting, data analytics, email and event marketing, content development (newsletters, social media, presentations, and pitch decks), graphic design, marketing strategy, and website management. Having sat on the client side herself, she knows firsthand what firms are looking for and brings a proactive, multi-faceted approach that blends traditional and digital marketing into one cohesive strategy, helping clients get the most out of every marketing effort.
- At Inovautus, Ashley helps clients build visibility and expand their reach by strengthening their market presence, developing content that showcases their expertise, sharing proactive insights with clients and prospects, enhancing their brand image, and executing marketing tactics rooted in industry trends and best practices.
- Ashley holds a B.S. in Marketing from Philadelphia University (now part of Jefferson University) and has completed an AAM Digital Marketing Certification and AI workshop.
Ashley lives in South Jersey with her two cats and loves spending time with family and friends. She enjoys reading, coloring, yoga, listening to music, jigsaw puzzles, and watching documentaries.
She also has a passion for doing makeup, and Halloween is her favorite time of year because it gives her an excuse to create scary looks.
A longtime concert-goer, Ashley has seen dozens of shows over the years, including Rihanna, Britney Spears, the Jonas Brothers, Demi Lovato, Halsey, Ne-Yo, Mary J. Blige, and Lil Wayne.
Q + A With Ashley
Gain visibility and expand reach by assisting them with strengthening their market presence, developing quality content that highlights their expertise, sharing proactive insights with their clients and prospects, enhancing their brand image, and executing marketing tactics based on industry trends and best practices.
I enjoy being creative and innovative — whether it's coming up with new ideas or strategies, or utilizing technology and data to develop valuable insights — I'm able to leverage these skills to help firms with growth and marketing so they can focus on what's most important: running their business and servicing their own clients.
Working with accounting firms interests me because of the breadth and depth of their service offerings, the variety of industries they serve, and the complexities associated with the work they do. The average person may think accounting is boring, but in my experience, there is never a dull moment, and even after 10+ years in the industry, I am always learning something new.