Micayla Back

Micayla is a Marketing Specialist at Inovautus Consulting, where she helps accounting firms enhance their digital presence and implement targeted marketing strategies that drive engagement and growth. With expertise in B2B marketing, content creation, and digital strategy, she crafts impactful campaigns that translate complex services into clear and compelling messaging. 

Before joining Inovautus, Micayla worked as a Marketing Coordinator for an engineering firm, where she developed a strong ability to simplify highly technical information into engaging, digestible content. This skill seamlessly applies to the accounting industry, where firms face similar challenges in communicating intricate financial and regulatory concepts. Her ability to distill complexity into strategic, accessible messaging helps firms stand out, build trust, and attract the right clients. 

With a strong background in both digital and traditional marketing, Micayla specializes in social media strategy, print media marketing, event planning, project coordination, website management, and proposal development. She thrives on helping firms articulate their value in competitive markets. 

Micayla holds a Bachelor of Business Administration from the University of Kentucky, with a double major in Marketing and Business Management. 

• On weekends, she enjoys exploring antique shops, drawn to the charm of vintage finds and the stories they carry. Whether it’s mid-century décor or a one-of-a-kind collectible, she loves uncovering hidden treasures that add character and history to a space. 

• When she’s not antiquing, you might find her playing retro video games, drawn to their classic aesthetics and nostalgic charm. She appreciates the simplicity of old-school gaming and never passes up the chance to revisit a favorite from the past. 

As a proud Kentuckian from the heart of bourbon country, Micayla also holds a certificate in Wine, Brewing, & Distillation from the James B. Beam Institute—because in Kentucky, bourbon isn’t just a drink; it’s a tradition.