Posts by Sarah Dobek
How to Create a Winning YouTube Marketing Strategy
Key Points A strong YouTube marketing strategy increases visibility, builds trust, and showcases your firm’s expertise and culture. Optimizing your channel branding, content, and SEO is essential to attract and retain your target audience. Consistency, authenticity, and cross-promotion are key drivers of long-term YouTube marketing success. A robust YouTube marketing strategy can increase your…
Read MoreSarah Dobek Named an Influential Person by Accounting Today
Key Points Sarah Johnson Dobek, President and Founder of Inovautus Consulting, was recognized by Accounting Today as one of the Top 100 Most Influential People in Accounting for the 9th time. Her work focuses on helping accounting firms grow through strategic pricing, talent management, and digital marketing innovation. Inovautus also leads the annual Growth Outlook®…
Read MoreThis One Step Can Shift Your Entire Client Experience Program Into Gear
Key Points Aligning brand and client experience ensures your firm’s credibility, retention, and long-term growth. Listening programs and friction-point analysis help identify where client interactions can be improved for measurable impact. Establishing governance for client experience turns insights into consistent, firm-wide action. What would you say if I asked you to describe your firm’s…
Read MoreTop 10 Most Read Blogs of 2022
Key Points The most-read Inovautus blogs of 2022 highlight key challenges in accounting—staffing shortages, client management, and firm growth strategies. Readers showed growing interest in business development, client experience, and using technology to strengthen firm operations. These insights reveal that accounting professionals are prioritizing smarter growth, efficiency, and people-first leadership entering 2023. Welcome to…
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