Posts Tagged ‘blog’
2015 Predictions for Digital Marketing and Social Media at Accounting Firms
Wondering what 2015 will hold for digital marketing and social media at accounting firms? We have pulled together our predictions based on what we are seeing and anticipating. Video Goes Mainstream In 2015, video is going mainstream at accounting firms. From website videos to webinars and short educational clips, we think video will become the…
Read MoreP.R. Time Flying Over Us, Leaving Its Shadow Behind
The Mobile Marketing Association reports that 90 percent of all texts are read within three minutes. How can a person possibly focus on anything and do it well when the eyes and brain are regularly interrupted by these pesky text messages? This opinion is definitely shared by countless accounting firm partners, let me tell ‘ya.…
Read MoreMarketing Budgets: What to Save, What to Ax
When revenues are down, businesses usually slash marketing budgets first, right? Marketers fight for those budgets, knowing they need firepower to keep the almighty market share slice intact. Has this been a challenge at your public accounting firm or company? If you’re an accounting firm marketer, I know I’m preaching to the choir, so to…
Read MoreFinding That Proper Balance in Today’s Public Accounting Firm
Over the years I’ve heard comments from more than a handful of public accounting firm partners and managing partners declaring they have too many technicians or too many leaders (and not enough technicians) or too few this or too few that. You get the picture. Indeed, an accounting firm must strive for a balance. In…
Read MoreHow to Better Target Your Messages on LinkedIn
Did you know that LinkedIn now gives you several tools to better target your posts? If you have a large practice and multiple offices or very active niches, targeting your message can be critical to managing your flow of relevant infomation through the various networks, feeds and the company page. Target Messages from Your Company…
Read MoreCourage: Grace Under Pressure
As business people, we all have goals and dreams. The question is really, though, how large of a gap is there between reality and those goals – and is courage in that mix? Robert H. Schuller once stated, “Goals are not only absolutely necessary to motivate us. They are essential to really keep us alive.”…
Read More5 Things to Do After You Write a Piece of Content
If you have a blog or publish a newsletter, it’s likely that you develop your own content. Most of the CPA firms, Law Firms and Consultants we work with aren’t short on content. However, most don’t leverage their content enough. Here are 5 things you should do after you write a piece of content. Post…
Read MoreBuilding a culture of growth starts early
Just like we all have personalities, every business has a unique culture. However, we don’t often talk about how to change, improve or grow that culture. When I speak with partners about growing their firms, the conversation almost always goes to bringing in more business. And while I don’t disagree that is a key component…
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