Posts Tagged ‘blog’
Recognizing Traits of Effective Thought Leaders
By: Sarah Dobek Developing and nurturing thought leaders in your accounting firm is necessary to stand out and compete. Thought leaders today help translate your firm’s expertise and make your services tangible. They also create immense value and help differentiate your firm and practice areas. Getting started is often the hard part. For most firms,…
Read MoreTop 10 Most Read Blogs of 2022
Welcome to our annual recap of the 10 most-read articles from Practical Ideas for Growth. We always look forward to the insights this list reveals about the profession and what’s top of mind for marketers. Let’s take a look back at the topics that resonated the most with our audience! Take this 1 Step…
Read More6 Tips to Engage Young Managers, Staff in Your Growth
Growing your accounting firm takes a lot of time and effort and because of this, developing the skills of staff and managers takes a backseat. While each shareholder should take responsibility to contribute to growing their firm, that doesn’t mean they need to do it all themselves, and they need to engage young managers in…
Read MoreVideo Marketing Is the Future and It’s Easier Than You Think!
Consumers are exposed to mass amounts of messaging and brands are constantly fighting for the attention of their desired viewers. As technology evolves, it comes as no surprise that certain mediums are becoming more popular than others. Once, a simple status update could grab (and hold!) our attention. Nowadays, our minds prefer visual forms of…
Read More4 Resources to Improve Your Content Development
Producing regular content can change your position from one in a hundred to the one your community trusts. Trustworthy content attracts clients, helping you build rapport with prospects long before you even know there is an opportunity. Reliable content nurtures your existing clients and cultivates loyalty. Loyal clients will recommend good content (= your brand)…
Read MoreHow to Be Strategic with Your Charitable Giving
Many accounting firms we work with have a strong reputation for giving back to their communities through volunteerism and donations. The list of deserving organizations is extensive and team members, clients, prospects and referral sources frequently give their time and money to a mission that is near and dear to them. At some point your firm…
Read MoreEmbracing Content Marketing: A Case Study for Content Marketing Strategy
The Challenge While content marketing is a big part of most accounting firm marketing strategies today, getting your arms wrapped around development and implementation can be very overwhelming. When you have a large firm, corralling multiple subject matter experts while ensuring content is strategic can add to that frustration. The Solution We worked closely…
Read More6 Tips for Content Development in Your Accounting Firm
Original content development is a central part of most accounting firm marketing plans today. Whether your firm is a seasoned pro or just starting to develop content, here are 6 tips for original content development within your firm. Make participation easy. Original content development requires participation from subject matter experts. Most CPAs didn’t go to…
Read MoreTaking Your Original Content from Zero to “Wow!”
An interview with Susie Brown, marketing coordinator at Clayton & McKervey, P.C. Susie Brown has been with Clayton & McKervey, P.C., for over 17 years, with the past 7 years focused on marketing. She joined Sarah Dobek from Inovautus Consulting on a panel about best practices in content creation during the AAM Conference in 2015.…
Read MoreWhen to Hire an Outside Writer for Your Accounting Firm
For many accounting firms, content development (specifically writing) is something they all want to be doing more of, but just can’t seem to get to. Marketing departments don’t have enough capacity and many shareholders don’t like to write or just don’t have the time. Some firms have found a workaround for this by having their…
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