Posts Tagged ‘recruiting’
Growing Your Accounting Firm: Tips on Augmenting Your Marketing Team
When it comes to accounting firm marketing, many partners feel overwhelmed. Knowing where to start and what steps to take to grow your business can be difficult. One of the best ways to overcome this challenge is through an outsourcing model known as staff augmentation. In this blog post, we will discuss tips on how…
Read MoreHow Marketers Can Support DEI in Their Accounting Firms
Diversity comes in many forms. Race, gender, identity, experience, age, religion, orientation are all areas that are easily homogenized and easily overlooked. When it comes to tackling this topic in accounting firms, diversity, equity, and inclusion (DEI) efforts are not one-size-fits-all and they require a multi-faceted approach. So, before we jump in, let’s define…
Read MoreEnsure Continued Growth in Your Accounting Firm
The Winning is Everything (WiE) conference is an excellent opportunity for firm leaders and business partners to broaden their network and share business development concepts. Celebrating their 20th anniversary, the folks at WiE promised to provide “comprehensive content designed to evolve firms from the top down.” Without exception, the presenters delivered, inspiring the change and…
Read More4 Bold Ideas for Growth from AICPA ENGAGE
Conference season is a great time to meet with the boldest and brightest minds in our profession. AICPA ENGAGE 2019 was no exception. This year, conference speakers wowed me with their ideas around accounting firm innovation, growth, and evolution. Below is a snapshot of my top takeaways with some practical advice. Recruitment In her…
Read More4 Tips for Onboarding Your Marketing Professional
Hiring a marketing professional for your CPA firm is a big step that proves a growth focus in your firm. Hiring the right person for the job may have seemed like the challenge, but the fun really starts when you need to create goals and identify training to assist them in their role. We commend firms…
Read MoreFirm Growth Isn’t Just About Revenue: Applying a Go-To-Market Approach to On-Campus Recruiting
As a new year unfolds, many firms find themselves planning their on-campus recruiting efforts to bring in new full-time staff for the fall. We all know that the most important asset of a firm is its people. With this in mind, firms should use the same disciplined approach of identifying and nurturing relationships to find…
Read MoreThe Keys to Establishing a Proper Company Culture
We hear a lot about company culture and the impact it can have on the many aspects of an accounting firm’s success. When the time comes, many say they want a culture that is ‘growth’ oriented or ‘entrepreneurial spirited.’ Achieving these goals is sometimes easier said than done. There are many variables that impact company culture.…
Read MoreYou’re Checking My Credit History Before You Hire Me?!?
Should a job candidate’s credit history be a factor in hiring decisions? A sizable percentage of respondents in an informal poll of Columbus Business First readers indicates a “yes” vote. I speculate that the accounting profession would weigh in with an even higher number. One school of thought as it relates to jobs within the accounting…
Read MoreBuild Your Talent Pool
Regardless of firm size, recruiting is absolutely one of the top challenges that CPA firms face today. Recruiting in the current business climate isn’t as simple as dialing for dollars; sadly, there are literally not enough candidates (existing within the desired experience ranges) to fill key positions. Without question, the competition is tough. For most…
Read MoreThe Top 18 Marketing, Growth & Social Media Tips of 2013
As we reflect on 2013, we’re so grateful to all of our clients, our colleagues, and our friends. We wanted to share some of our most popular blog posts from the year. Based on visits and shares, our most popular topics were firm branding and growth, social media fundamentals, and recruiting. We will continue to…
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