Posts by Katie Renelt
Making Sense of SEO, AEO, and GEO in the Age of AI Search
By: Katie Renelt and Micayla Back Executive Summary AI search tools are reshaping how people find information online, which is driving website traffic across most industries. For accounting firms, visibility now depends not only on traditional search rankings but on being included in AI-generated answers. To earn those placements, firms need content that is factual, structured,…
Read MoreIs Your Website Outdated? Red Flags and Redesign Tips for Accounting Firms
Written by: Katie Renelt Key Points Your website is your firm’s digital storefront—often the first direct experience clients have with you. Outdated design, unclear messaging, and poor mobile performance are clear signals it’s time for a redesign. Modern websites that emphasize client value, trust, usability, and online visibility are essential for growth in an AI-driven search…
Read MoreThe Marketer’s Role in Accounting Firm Recruitment
By: Katie Renelt Key Points Marketing helps accounting firms build strong employer brands that resonate with top talent. Strategic content, social media, and employee advocacy allow firms to reach and influence passive candidates. Marketers bring tools, technology, and messaging discipline that strengthen recruitment results and candidate trust. Why Should Accounting Firms Use Marketing in Recruitment?…
Read MoreAn Accounting Marketer’s Checklist to In-Person Events
By: Katie Renelt, Senior Client Advisor Key Points In-person events are regaining traction as one of the most effective lead-generation tools for accounting firms in 2025. Strategic preparation, clear role alignment, and timely post-event debrief maximize ROI and strengthen brand visibility. Marketing professionals serve as an event catalyst, turning every interaction into an opportunity for…
Read MoreLinkedIn Premium: Is Upgrading Your Company Page Worth It?
Key Points LinkedIn Premium Company Pages offer new AI tools, engagement features, and verification options to enhance visibility and credibility. Firms should evaluate the cost-to-benefit ratio, balancing automation with authentic, human-driven content. Early adoption can help accounting firms strengthen brand trust and engagement if integrated strategically into their marketing plans. LinkedIn has recently rolled…
Read More4 Considerations to Maximize Attendance at Your Next In-Person Event
Key Points Strategic timing, targeted promotion, and a compelling agenda are essential to driving attendance at in-person events. Reaching your ideal audience through personalized outreach and digital channels increases engagement and registration. Data-driven planning and post-event tracking help firms optimize event ROI and strengthen future marketing strategies. After a long season of virtual conferences,…
Read MoreDigital Business Cards: What Are They & How Could They Benefit Your Accounting Firm?
Key Points Digital business cards use NFC technology to instantly share and update contact information, improving networking efficiency for accounting professionals. Firms can integrate digital business cards with CRM systems to streamline lead management and track engagement analytics. Choosing the right vendor involves assessing data security, pricing, and features to align with your firm’s marketing…
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