Evaluating LinkedIn Premium Company Pages: Is an Upgrade Worthwhile?

May 6, 2024

LinkedIn has recently rolled out a new offering, Premium Company Pages, targeting small and medium-sized businesses. This development prompts a crucial question for marketing professionals in every industry, including the accounting profession: is it worth upgrading? This blog post will explore the six new features of Premium Company Pages and help you decide whether they align with your firm’s marketing strategy. 

What Are LinkedIn Premium Company Pages? 

Premium Company Pages is a subscription-based service offering enhanced tools to boost your company’s visibility on LinkedIn. The monthly fee is rumored to start at $99.99, with a discounted annual option of $839.88; these pages provide a range of exclusive features. 

6 Key Features of Premium Company Pages 

 AI-Generated Content and Writing Assistance: 

  • Access AI tools to generate content and maintain a consistent, professional tone across your posts. 2.Enhanced Follower Engagement Tools: 
  • Engage more deeply with 2nd and 3rd-degree connections by inviting those who interact with your content to follow your page. 

Customizable Call-to-Action Buttons: 

  • Design and place prominent call-to-action buttons at the top of your page, such as contact forms or links to your website. 

Advanced Visitor Analytics: 

  • Review who’s visited your page and tailor your content more effectively to the audience demographics. 

Testimonials Display: 

  • Showcase client testimonials prominently, a feature leveraged from LinkedIn’s personal profiles. 

Verification Badge: 

  • Receive a golden badge for your page, marking it as a verified premium page. 

Should You Upgrade? 

Advantages 

  • Targeted Outreach: Invite potential followers who are more likely to engage with your content, potentially increasing leads. 
  • Enhanced Customization: More control over how you present your company and engage with prospects. 
  • Visibility and Credibility: The verification badge and testimonials increase your firm’s trustworthiness and visibility. 

Considerations 

  • Cost vs. Benefit: Evaluate if the benefits of premium features outweigh the subscription cost. 
  • Content Authenticity and the human element: While AI-generated content can significantly streamline content creation, especially for firms with limited marketing resources, it’s crucial to remember the indispensable value of the human touch. Human-crafted content brings a level of authenticity and personalization that AI tools cannot replicate entirely. 

How to Access Premium Company Pages 

LinkedIn is rolling out its Premium Company Pages, making them available to a select group of users. As such, not all company pages may have immediate access to these enhanced features. To subscribe to a Premium Company Page, an individual must hold the role of a super admin on the LinkedIn page. 

If your firm does not yet have access, it is a good opportunity to prepare by evaluating your current LinkedIn strategy and considering how these new features could be integrated once they become available. 

Final Thoughts  

Upgrading to a LinkedIn Premium Company Page could significantly enhance your firm’s online presence and engagement strategies. However, assessing whether these features align with your firm’s specific needs and budget is crucial. Consider the potential for increased leads and engagement against the ongoing cost of the subscription. 

As LinkedIn rolls out these Premium Pages, now is the opportune time to review these new tools and decide if they fit into your broader marketing strategy. Is it a game changer for your firm? That depends on how you leverage these tools to meet your firm’s unique goals. 

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