Latest insights
Practical Ideas for Growth
Facing the Future: Our Generational Take on AI-Generated Headshots
Key Points AI-generated headshots offer varying levels of realism, customization, and speed depending on the platform. Generational perspectives shape expectations…
The Strategic Rise of the Chief Growth Officer in Accounting Firms
Written by: Sarah Johnson Dobek Key Points A Chief Growth Officer (CGO) function aligns strategy, marketing, sales, and client experience…
The ROI of a Strategic Growth Plan
Written by: Sarah Johnson Dobek Key Points A strategic growth plan builds long-term value by aligning teams, strengthening leadership, and…
Understanding What Separates a Niche from a Practice Group
Written by: Sarah Johnson Dobek Key Points A niche attracts attention, but building a structured practice group with defined leadership…
What It Takes to Grow: Building Discipline into Your Firm’s Strategy
By: Sarah Johnson Dobek Key Points Sustainable growth in accounting firms depends on discipline, consistency, and structured routines, not just…
An Accounting Marketer’s Checklist to In-Person Events
By: Katie Renelt, Senior Client Advisor Key Points In-person events are regaining traction as one of the most effective lead-generation…
