communications

4 Considerations to Maximize Attendance at Your Next In-Person Event

By Katie Renelt / March 2, 2023 / Comments Off on 4 Considerations to Maximize Attendance at Your Next In-Person Event

Key Points Strategic timing, targeted promotion, and a compelling agenda are essential to driving attendance at in-person events. Reaching your ideal audience through personalized outreach and digital channels increases engagement and registration. Data-driven planning and post-event tracking help firms optimize event ROI and strengthen future marketing strategies.   After a long season of virtual conferences,…

How to Create a Winning YouTube Marketing Strategy

By Sarah Dobek / March 1, 2023 / Comments Off on How to Create a Winning YouTube Marketing Strategy

Key Points A strong YouTube marketing strategy increases visibility, builds trust, and showcases your firm’s expertise and culture. Optimizing your channel branding, content, and SEO is essential to attract and retain your target audience. Consistency, authenticity, and cross-promotion are key drivers of long-term YouTube marketing success.   A robust YouTube marketing strategy can increase your…