How and When to Repurpose Content

September 21, 2017

Congratulations, you’ve created content for your firm! For most CPA firms, developing content is no small feat. There are multiple steps in the process – identifying the appropriate audience, researching the topic, writing or being interviewed, and finally, distributing the content to your networks. You may think that once you’ve published and shared your content,…

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3 Tips for Getting Your News Release Picked Up

January 1, 2015

Even if you think that social media has greatly revised today’s public relations world, the core of p.r. still exists: the basic concept of developing news about your organization and finding someone to publish it. Of course, that’s easier said than done. These three broad tips will help you to shore up your approach and…

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