Katie Renelt
Key Points Strategic timing, targeted promotion, and a compelling agenda are essential to driving attendance at in-person events. Reaching your ideal audience through personalized outreach and digital channels increases engagement and registration. Data-driven planning and post-event tracking help firms optimize event ROI and strengthen future marketing strategies. After a long season of virtual conferences,…
Key Points Digital business cards use NFC technology to instantly share and update contact information, improving networking efficiency for accounting professionals. Firms can integrate digital business cards with CRM systems to streamline lead management and track engagement analytics. Choosing the right vendor involves assessing data security, pricing, and features to align with your firm’s marketing…
