4 Considerations to Maximize Attendance at Your Next In-Person Event

Event

After a long season of virtual conferences, seminars, gatherings, and physical distancing, many are ready to reconnect with in-person events! Data from our 2022-2023 Growth Outlook Report for CPA Firms reveals that reinvestment in events and networking will be a significant area of anticipated spend in 2023 marketing budgets.   If you’re prioritizing and re-investing in…

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Online Reputation Management in a Spam Filled World

Digital-Business-Card

The internet is a double-edged sword of ease and information. On one side, it’s a useful tool for potential clients to find and interact with your accounting firm. On the flip side, it provides an easy place for spam, hacked accounts, bots, and misinformation. It’s easier than ever for someone to share their opinions on…

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Digital Business Cards: What Are They & How Could They Benefit Your Accounting Firm?

Digital-Business-Card

After a nearly 18-month hiatus of conferences and in-person meetings because of COVID-19 restrictions, the world is returning to in-person events. If you recently attended a professional event or conference, you may have noticed digital business cards are becoming increasingly prevalent in the post-pandemic world. What are they? How do they work? Should they replace…

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.CPA Domain Insights

There has been quite a bit of turmoil ever since the AICPA and CPA.com announced the launch of .cpa, a restricted internet domain exclusively for the CPA profession. There are a lot of questions, particularly around search engine optimization, that no one seems to have the answers to. No matter how many experts weigh in, webinars are attended, or FAQs are…

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Making the Switch

In our previous article, Sarah Dobek advised how leaders should respond and lead through disruption. Consultant Katie Renelt recently made the switch from remote to home, so she is intimately aware of the struggles you’re facing. Here are her do’s and don’ts for remote work. Making the Switch The stigma of the home-based worker is…

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