Posts Tagged ‘linkedIn’
Taking Your Original Content from Zero to “Wow!”
An interview with Susie Brown, marketing coordinator at Clayton & McKervey, P.C. Susie Brown has been with Clayton & McKervey, P.C., for over 17 years, with the past 7 years focused on marketing. She joined Sarah Dobek from Inovautus Consulting on a panel about best practices in content creation during the AAM Conference in 2015.…
Read MoreLinkedIn Removes Contact Export Tool
In another quiet move to change its platform, LinkedIn recently (last week) removed a key tool that allows you to export your contacts. Like many of the changes it rolls out, LinkedIn failed to communicate this to users. While we love many things about LinkedIn, its communication strategy isn’t one of them. What this…
Read More2015 Predictions for Digital Marketing and Social Media at Accounting Firms
Wondering what 2015 will hold for digital marketing and social media at accounting firms? We have pulled together our predictions based on what we are seeing and anticipating. Video Goes Mainstream In 2015, video is going mainstream at accounting firms. From website videos to webinars and short educational clips, we think video will become the…
Read MoreThe Balancing Act of Stepping Up the Ladder One Rung at a Time
When I worked for a public accounting firm, the culture was such that work/life balance was a given. Naturally, during busy season there were some evening hours and Saturdays, but it was never the killer hours that you hear about (or you may have experienced) at Big Four firms. No question, there are a lot…
Read MoreBuilding Your Credibility and Influence as a Marketing Professional
“I’m so frustrated. My partners just don’t get marketing. I don’t understand why I am here if they won’t let me do anything. I should leave and find another firm that gets it.” Many marketing professionals at accounting firms find themselves in this exact position. Your success is directly tied to your ability to build…
Read MoreHow to Better Target Your Messages on LinkedIn
Did you know that LinkedIn now gives you several tools to better target your posts? If you have a large practice and multiple offices or very active niches, targeting your message can be critical to managing your flow of relevant infomation through the various networks, feeds and the company page. Target Messages from Your Company…
Read MoreLinkedIn Removes Products & Services Tab from Company Pages
On March 25th, LinkedIn announced it will be removing the product and service tabs from all LinkedIn Company pages effective April 14th. I have some pretty strong feeling against this. I know a lot of companies that have put a great deal of time and energy into building out these pages and requesting recommendations from…
Read MoreHow to Use LinkedIn & Twitter
Getting your message into the marketplace is an important part of any marketing plan. Today, there are many channels that can help you do this. Social media is an important part of the marketing mix. It helps get you in front of new audiences and can drive a significant amount of traffic to your website…
Read MoreSuccess Story: How LinkedIn Helped One Firm ‘Connect’ with a Recruit
From time to time we hear great success stories from our clients that we want to share with the world. Recently, we went through training with a firm on LinkedIn. A few days later, we got the following email: Today, I was interviewing students at the University of X. One student talked quite a bit…
Read More4 Best Practices for Social Media Sharing
I often get asked questions about how frequently you should post to your social networks, when you should post and what gets posted to which network. All of it really depends on your strategy, purpose and network. However, there are a few best practices we have picked up along the way. 1. Timing matters. People…
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