Posts Tagged ‘linkedIn’
4 Best Practices for Social Media Sharing
I often get asked questions about how frequently you should post to your social networks, when you should post and what gets posted to which network. All of it really depends on your strategy, purpose and network. However, there are a few best practices we have picked up along the way. 1. Timing matters. People…
Read MoreWhat LinkedIn’s University Pages Can Mean for Your Business
We all know there is a talent shortage out there. Finding, retaining, and recruiting the people you need to run and operate your business can be difficult. A significant amount of branding, connecting, and searching is done online today. A couple weeks ago, LinkedIn announced the rollout of University Pages. We think this will play…
Read MoreHow to Use LinkedIn Sponsored Updates
LinkedIn announced recently that they will be rolling out a new kind of Advertising, sponsored updates. Over the past 12 months, LinkedIn has been refining it’s platform to streamline the user experience. They have become a central source where users can go to find, share, and consume business related content. Here is what you need…
Read MoreGet LinkedIn to stay visible during busy season
This post originally appeared on Accounting Tomorrow, where Inovautus Consulting regularly contributes articles on marketing and sales for accounting firms. Boasting over 200 million members, LinkedIn continues to be a must-do strategy for professionals, and accounting firms are no exception. While busy season can seem like a daunting time to do business development, it’s the most important time…
Read MoreLinkedIn Advertising 101
Last night I spent an hour on the phone with a good friend of mine who wanted to pick my brain on LinkedIn and social media. Her company is trying to utilize it more to support their business development efforts. She asked some really great questions that anyone new to LinkedIn or social media would…
Read More4 Tips for a Better LinkedIn Company Page
Have a company LinkedIn page? Have you thought about it recently? Company pages are becoming increasingly important. LinkedIn polled members in December to find out who they thought had the best LinkedIn Company Pages of 2012. The list was vast and ranged from tech companies to a dental practice. But, what exactly made these companies standout? Why…
Read MoreFacebook vs LinkedIn for Professional Service Firm Recruiting
On Tuesday, Facebook announced the launch of its new job board, Social Jobs Partnership. This long awaited announcement is the culmination of a year long partnership Facebook forged with the Department of Labor and other government agencies. What does this mean for Professional Service firms? With over 1.7 million openings already on the job board…
Read More4 LinkedIn Changes You May Have Missed in the last 3 Months
LinkedIn has been rolling out changes all year and the last three months have been no exception. Some of these changes offer lots of opportunity for professional service firms. Here are four you might have missed. Profile Edit on the go. For those of you that just don’t seem to have time to update your…
Read MoreBuilding business through boards on linkedIn
Whether its your local non-profit an industry association or a business, being involved on a board can have many benefits. Those involved on a board are typically other business owners or professionals in various fields from accounting, law, financial planning, human resources, marketing, consulting and more. Boards can help build your credibility, but most importantly…
Read MoreNo more hastags on LinkedIn
On Friday, June 29, Twitter announced that it will be dropping LinkedIn from their partnership as part of an overall move to create more interactive experiences. Originally the partnership was meant to sync the two sites together to be able to share updates on both, however LinkedIn released a press release explaining the details of…
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