leadership
Written by: Sarah Johnson Dobek Key Points Differentiation in accounting is achieved through consistent positioning, communication, and delivery—not design or slogans. True differentiation extends beyond marketing; it must be reflected in behavior, communication, and client experience at every level. Firms that treat differentiation as a firmwide discipline build stronger brands, attract better-fit clients, and sustain long-term…
By: Sarah Dobek Key Points Thought leaders turn firm expertise into actionable insights that build credibility and trust. The best candidates think beyond the numbers, anticipate the future, and display authentic passion. Firms should identify and intentionally develop these individuals through training and visibility opportunities. Developing and nurturing thought leaders within your accounting firm…
Key Points Staff augmentation, via technology, contractors, or outsourcing, helps accounting firms scale marketing capacity without adding full-time headcount. Choosing the right model depends on cost, required skill sets, and access needs, supported by clear goals, timelines, and expectations. Blending tools and talent (automation + specialists) improves speed, quality, and ROI for marketing execution in…
Key Points The most effective business developers succeed through mindset, curiosity, service, and resilience—not just process or volume. Building trust through genuine curiosity and service-first interactions creates stronger client relationships and more referrals. Proactive, optimistic professionals with a growth mindset consistently turn opportunities into lasting business success. When most people think of business development,…
