Sarah is well-known for her perspectives on marketing and sales, firm management, and brand strategy. She has helped hundreds of professionals develop a strategic plan to achieve growth in their careers and their firms.
Sarah is an experienced and dynamic professional speaker with a passion for strategic growth and development. With almost 20 years of experience in the accounting profession, she has developed a deep understanding of how firms work, the opportunities that are often overlooked, and the challenges that hold them back.
Sarah specializes in topics on the future of the profession, marketing, business development, the CGO mindset, strategic growth, and driving culture change. She believes in engaging with her audience and creating an interactive experience that is both educational and challenging. After all, if it doesn’t challenge you, it won’t change you.
Sarah Specializes in the following topics
Latest insights
Practical Ideas for Growth
How Accounting Firms Can Differentiate Their Brand in a Competitive Market
Written by: Sarah Johnson Dobek Key Points Differentiation in accounting is achieved through consistent positioning, communication, and delivery—not design or slogans.…
Facing the Future: Our Generational Take on AI-Generated Headshots
Key Points AI-generated headshots offer varying levels of realism, customization, and speed depending on the platform. Generational perspectives shape expectations…
The Strategic Rise of the Chief Growth Officer in Accounting Firms
Written by: Sarah Johnson Dobek Key Points A Chief Growth Officer (CGO) function aligns strategy, marketing, sales, and client experience…
