Sarah is well-known for her perspectives on marketing and sales, firm management, and brand strategy. She has helped hundreds of professionals develop a strategic plan to achieve growth in their careers and their firms.
Sarah is an experienced and dynamic professional speaker with a passion for strategic growth and development. With almost 20 years of experience in the accounting profession, she has developed a deep understanding of how firms work, the opportunities that are often overlooked, and the challenges that hold them back.
Sarah specializes in topics on the future of the profession, marketing, business development, the CGO mindset, strategic growth, and driving culture change. She believes in engaging with her audience and creating an interactive experience that is both educational and challenging. After all, if it doesn’t challenge you, it won’t change you.
Sarah Specializes in the following topics
Latest insights
Practical Ideas for Growth
What It Takes to Grow: Building Discipline into Your Firm’s Strategy
By: Sarah Johnson Dobek Key Points Sustainable growth in accounting firms depends on discipline, consistency, and structured routines, not just…
Accounting Firm Growth Strategies for 2025: Trends, Challenges, and What’s Next
By: Sarah Johnson Dobek Key Points Growth for accounting firms in 2025 is defined by mindset, agility, and cultural alignment—not…
Should Accounting Firms Use Outsourced Marketing?
Key Points Outsourced marketing gives accounting firms access to specialized expertise, scalability, and modern tools without the cost of hiring…
