Sarah is well-known for her perspectives on marketing and sales, firm management, and brand strategy. She has helped hundreds of professionals develop a strategic plan to achieve growth in their careers and their firms.
Sarah is an experienced and dynamic professional speaker with a passion for strategic growth and development. With almost 20 years of experience in the accounting profession, she has developed a deep understanding of how firms work, the opportunities that are often overlooked, and the challenges that hold them back.
Sarah specializes in topics on the future of the profession, marketing, business development, the CGO mindset, strategic growth, and driving culture change. She believes in engaging with her audience and creating an interactive experience that is both educational and challenging. After all, if it doesn’t challenge you, it won’t change you.
Sarah Specializes in the following topics
Latest insights
Practical Ideas for Growth
Growth Hack: How to Better Qualify Prospects
Key Points Focusing on quality over quantity in leads ensures sustainable, strategic firm growth. Asking thoughtful, probing questions helps identify…
Building a Trustworthy Brand: Essential Strategies for CPAs
Key Points Trust is the foundation of every CPA’s brand—and must be intentionally built through visibility and expertise. Combining traditional…
Recognizing Traits of Effective Thought Leaders
By: Sarah Dobek Key Points Thought leaders turn firm expertise into actionable insights that build credibility and trust. The best…
