Sarah Johnson Dobek

Growth advisor, award-winning thought leader, and founder of Inovautus Consulting.

Sarah Johnson Dobek

Sarah is well-known for her perspectives on marketing and sales, firm management, and brand strategy. She has helped hundreds of professionals develop a strategic plan to achieve growth in their careers and their firms.

Sarah is an experienced and dynamic professional speaker with a passion for strategic growth and development. With almost 20 years of experience in the accounting profession, she has developed a deep understanding of how firms work, the opportunities that are often overlooked, and the challenges that hold them back.

Sarah specializes in topics on the future of the profession, marketing, business development, the CGO mindset, strategic growth, and driving culture change. She believes in engaging with her audience and creating an interactive experience that is both educational and challenging. After all, if it doesn’t challenge you, it won’t change you.

Sarah Specializes in the following topics

Marketing

Business Development

Strategic Growth

Driving Culture Change

Future of the Profession

Leadership

Latest insights

Practical Ideas for Growth

Maximizing CRM Adoption: Strategies for Accounting Firms

Key Points Successful CRM adoption in accounting firms requires leadership buy-in, continuous training, and clear communication of value. When CRM…

Client Approval and Pricing: Protecting Your Bandwidth

Key Points Strong client approval processes and clear pricing standards protect your firm’s bandwidth, profitability, and culture. Aligning client fit…

Training Accountability: Fueling Success in Accounting Firms

Key Points Training accountability transforms professional development from a checkbox activity into a driver of firm growth and employee engagement.…

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